Degree Structure
College
Business Administration
Department
Management
Level
Undergraduate
Study System
Courses
Total Credit Hours
123 Cr. Hrs.
Duration
4 Years
Intake
Fall and Spring
Language
English
Study Mode
Full Time
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Degree Overview
The BSc in Business Administration - Marketing program at the University of Sharjah equips students with the knowledge and skills to thrive in dynamic marketing environments. The program covers essential marketing concepts such as consumer behaviors, digital marketing, brand management, and strategic marketing. With a focus on both theory and practical application, students learn how to design effective marketing strategies, develop strong customer relationships, and leverage digital tools to enhance brand presence. The 123-credit program includes courses in business foundations, marketing specialization, and electives, providing students with a well-rounded education. Graduates are prepared for careers in diverse fields such as advertising, market research, sales management, event marketing, and public relations, with the skills to adapt to the rapidly changing global marketplace.
What You Will Learn
The BSc in Business Administration - Marketing will enable you to understand the needs of customers and communicate how a business meets those needs. If you can build a relationship with customers, you can build brand loyalty. Also, you will learn how to promote, sell and distribute the services or products an organization offers. You'll also gain a business and economic understanding of the field. You’ll know how to analyze consumers and competitors, and how to develop a marketing strategy. Topics include social media, branding, sales, consumer behavior and search engine optimization (SEO).
University Requirements
College Requirements
Degree Requirements
B.Sc. in Business Administration Management - Marketing (123 Credits)
| - | University Requirements (UR) | College Requirements (CR) | Program Requirements (PR) | Total |
| Mandatory Core Courses | 18 | 48 | 21 | 87 |
| Electives CoreCourses | 6 | 6 | 9 | 21 |
| Minor Courses | - | - | 15 | 15 |
| Total | 24 | 54 | 45 | 123 |
Mandatory Courses
Every student in the CBA irrespective of specialization is required to complete 54 (48+6) credit hours of General Business courses. Following are the 16 mandatory courses (48 credit hours).
| Course Number | Course Title | Credit Hours | Prerequisites |
| 0301120 | Financial Accounting | 3 | None |
| 0301211 | Managerial Accounting | 3 | None |
| 0302160 | Principles of Management | 3 | None |
| 0302170 | Principles of Marketing | 3 | None |
| 0302250 | Legal Environment of Business | 3 | 0302160 |
| 0302262 | Organizational Behavior | 3 | 0302160 |
| 0302350 | Ethics and Islamic Values in Business | 3 | 0302250 |
| 0302361 | Operations and Supply Chain Management | 3 | 1440264 |
| 0302461 | Research Methods | 3 | 1440264 |
| 0302467 | Strategic Management | 3 | Senior Standing |
| 0308151 | Principles of Microeconomics | 3 | None |
| 0308230 | 3 | None | |
| 0308252 | Principles of Macroeconomics | 3 | 0301151 |
| 1440100 | Mathematics for Business | 3 | - |
| 1440264 | Business Statistics | 3 | 1440162 |
| 1503130 | Introduction to BIS | 3 | None |
- Equivalent to 0302311 - Operations Management
- Equivalent to 0302461 - Business Research Methods and 0302473 - Marketing Research Methods
- Equivalent to 0303130 - Introduction to MIS
Elective Core Courses
Each student in the college must successfully complete 6 credit hours from the following:
| Course Number | Course Title | Credit Hours | Prerequisites |
| 0301327 | Taxation and Zakat | 3 | 0301120 |
| 0301425 | Financial Statement Analysis | 3 | 0301120 |
| 0302254 | Business Communication | 3 | 0202112 |
| 0302383 | Business and Government | 3 | 0302160 |
| 0308334 | Real Estate Finance | 3 | 0308230 |
| 0308450 | Money and Banking | 3 | 0301252 |
| 1503211 | Business Analytics | 3 | 1503130 |
| 1503228 | E-Business | 3 | 0303130 |
Note 1: Minimum 75 Credit Hours/ Department Approval
iii- Program Requirements:
The Department of Accounting requires students to take 30 credit hours in the specialization and 15 credit hours to be used from a minor from an approved list. The specialization courses are divided into Mandatory and elective courses as follows:
Major in Accounting
A. Mandatory Core Courses:
The list of the mandatory core courses of the Accounting program encompasses the 21 credit hours summarized in the table below.
| Course Number | Course Title | Credit Hours | Prerequisites |
| 0301310 | Cost and Management Accounting | 3 | 0301211 |
| 0301321 | Intermediate Accounting I | 3 | 0301120 |
| 0301322 | Intermediate Accounting II | 3 | 0301321 |
| 0301329 | Accounting Internship | 3 | Note 1 |
| 0301420 | Advanced Financial Accounting | 3 | 0301321 |
| 0301421 | Auditing Principles | 3 | 0301321 |
| 0301429 | Accounting Seminar | 3 | 0301321 |
Note 1: Minimum 75 Credit Hours/ Department Approval
B. Elective Core Courses:
The Accounting program requires 9 credit hours of core elective courses chosen from the following list:
| Course Number | Course Title | Credit Hours | Prerequisites |
| 0301324 | Government and Non-Profit Accounting (Arabic) | 3 | 0301120 |
| 0301325 | International Accounting | 3 | 0301321 |
| 0301327 | Taxation and Zakat | 3 | 0301120 |
| 0301343 | Accounting Information Systems | 3 | 0301120 |
| 0301414 | Advanced Management Accounting | 3 | 0301211 |
| 0301425 | Financial Statement Analysis | 3 | 0301120 |
| 0301426 | Special Topics in Accounting | 3 | 0301321 |
| 0301428 | Internal Audit | 3 | 0301321 |
C. Minor in Accounting Courses
The Department of Accounting offers a minor in Accounting to all Business Administration students. To satisfy the minor requirement, students must successfully complete five courses (15 credit hours) from the following list:
| Course Number | Course Title | Credit Hours | Prerequisites |
| 0301310 | Cost and Management Accounting | 3 | 0301211 |
| 0301321 | Intermediate Accounting I | 3 | 0301120 |
| 0301322 | Intermediate Accounting II | 3 | 0301321 |
| 0301324 | Government and Non-Profit Accounting (Arabic) | 3 | 0301120 |
| 0301325 | International Accounting | 3 | 0301321 |
| 0301327 | Taxation and Zakat | 3 | 0301120 |
| 0301329 | Accounting Internship | 3 | Note 1 |
| 0301343 | Accounting Information Systems | 3 | 0301120 |
| 0301414 | Advanced Management Accounting | 3 | 0301211 |
| 0301420 | Advanced Financial Accounting | 3 | 0301321 |
| 0301421 | Auditing Principles | 3 | 0301321 |
| 0301425 | Financial Statement Analysis | 3 | 0301120 |
| 0301426 | Special Topics in Accounting | 3 | 0301321 |
| 0301428 | Internal Audit | 3 | 0301321 |
| 0301429 | Accounting Seminar | 3 | 0301321 |
Note 1: Minimum 75 Credit Hours/ Department Approval
Course Coding
Accounting program courses are designated by numbers of the form 0301ABC where:
| Course Coding | |
| A | Year (level) |
| B | Areas (as follows) |
| 0: | Fundamentals |
| 1: | Intermediate |
| 2: | Advanced |
| 3: | Special Topics |
| C |
Course sequence in area |
iii- Program Requirements:
The Department of Management requires students to take 30 credit hours in the specialization and 15 credit hours from an approved minor. The specialization courses are divided into mandatory and elective courses as follows:
A) Mandatory Department Courses:
The list of the mandatory core courses of all concentrations in the Management program encompasses the 15 credit hours summarized in the table below.
| Course Number | CourseTitle | Credit Hours | Prerequisites |
| 0302354 | Internship in Business | 3 | Note |
| 0302280 | Public Sector Management* | 3 | 0302160 |
| 0302367 | Entrepreneurship | 3 | 0302160 |
| 0302370 | Consumer Behavior | 3 | 0302170 |
| 0302360 | Human Resource Management | 3 | 0302160 |
Note: Minimum 75 Credit Hours/ Department Approval
*(Equivalent to introduction to public administration 0302280)
B) Concentrations offered by the Department of Management
ii. Marketing Concentration- List of Courses
Each student who chooses Marketing as his/her area of concentration must successfully complete 15 credit hours (five courses of which 2 are compulsory and 3 are electives) from the following list of courses:
Compulsory Courses for Marketing Concentration Students (6 credit hours)
| Course Number | CourseTitle | Credit Hours | Prerequisites |
| 0302375 | Marketing Communications | 3 | 0302170 |
| 0302371 | Strategic Marketing | 3 | Note |
Note: Minimum of 99 credit hours should be earned to enroll in the 'Strategic Marketing' course.
Elective Courses for Marketing Concentration Students (9 credit Hours)
| Course Number | CourseTitle | Credit Hours | Prerequisites |
| 0302372 | Services Marketing | 3 | 0302170 |
| 0302386 | Public Sector Marketing | 3 | 0302170 |
| 0302374 | Management of Marketing Channels | 3 | 0302170 |
| 0302470 | Global Marketing | 3 | 0302170 |
| 0302471 | Event Marketing and Management | 3 | 0302170 |
| 0302472 | Customer Relationship Management | 3 | 0302170 |
| 0302474 | Special Topics in Marketing | 3 | 0302170 |
| 0302373 | Sales Management | 3 | 0302170 |
| 0302376 | Internet Marketing | 3 | 0302170 |
| 0302476 |
Green Marketing (Equivalent to Sustainable Marketing 0302476) |
3 | 0302170 |
| 0302468 | Major Project | 3 | 0302461 |
| 0303228 | E-Business | 3 | 0303130 or 1153130 |
C) Minor Programs offered by the Department of Management
i. Minor in Management
The Department of Management offers a minor in Management to students studying a major other than Management. To satisfy the minor requirements, students must successfully complete five courses (15 credit hours) from the following list:
| Course Number | CourseTitle | Credit Hours | Prerequisites |
| 0302360 | Human Resource Management* | 3 | 0302160 |
| 0302362 | International Business | 3 | 0302262 |
| 0302363 | Creative Thinking and Problem Solving | 3 | 0302160 |
| 0302366 | Organizational Analysis and Design | 3 | 0302262 |
| 0302367 | Entrepreneurship* | 3 | 0302160 |
| 0302369 | Total Quality Management | 3 | 1440264, 0302160 |
| 0302462 | Managing Change and Innovation | 3 | 0302262 |
| 0302463 | Small Business Management | 3 | 0302160 |
| 0302464 | Leadership and Management | 3 | 0302160 |
| 0302465 | Special Topics in Management | 3 | 0302160 |
| 0302466 | Corporate Social Responsibility | 3 | 0302160 |
*Human Resource Management, and Entrepreneurship are only available for students who are not taking a concentration in the Department (Management, Marketing or Human Resource Management)
ii. Minor in Marketing
The Department of Management offers a minor in Marketing to students studying a major other than Marketing. To satisfy the minor requirements, students must successfully complete five courses (15 credit hours) from the following list:
| Course Number | CourseTitle | Credit Hours | Prerequisites |
| 0302370 | Consumer Behavior* | 3 | 0302170 |
| 0302371 | Strategic Marketing | 3 | Note |
| 0302372 | Services Marketing | 3 | 0302170 |
| 0302373 | Sales Management | 3 | 0302170 |
| 0302374 | Management of Marketing Channels | 3 | 0302170 |
| 0302375 | Marketing Communications | 3 | 0302170 |
| 0302376 | Internet Marketing | 3 | 0302170 |
| 0302386 | Public Sector Marketing | 3 | 0302170 |
| 0302476 |
Green Marketing (Equivalent to Sustainable Marketing 0302476) |
3 | 0302170 |
| 0302470 | Global Marketing | 3 | 0302170 |
| 0302471 | Event Marketing and Management | 3 | 0302170 |
| 0302472 | Customer Relationship Management | 3 | 0302170 |
| 0302474 | Special Topics in Marketing | 3 | 0302170 |
* Consumer Behavior is only available for students who are not taking a concentration in the Department (Management, Marketing or Human Resource Management). Consumer Behavior is mandatory for students who are not taking a concentration in the Department (Management, Marketing or Human Resource Management)
Note: Minimum of 99 credit hours should be earned to enroll in the Strategic Marketing' course.
iii. Minor in Human Resource Management
The Department of Management offers a minor in Human Resource Management to students studying a major other than Human Resource Management. To satisfy the minor requirements, students must successfully complete five courses (15 credit hours) listed below:
| Course Number | CourseTitle | Credit Hours | Prerequisites |
| 0302360 | Human Resource Management* 1 | 3 | 0302160 |
| 0302460 | International Human Resource Management | 3 | 0302262 |
| 0302364 | Human Resource Development | 3 | 0302360 |
| 0302365 | Recruitment and Selection | 3 | 0302262 |
| 0302464 | Leadership and Management | 3 | 0302160 |
| 0302390 | Performance Management | 3 | 0302360 |
| 0302391 | Current Topics in HRM | 3 | 0302360 |
| 0302392 | Employment Law in the UAE | 3 | 0302250 |
| 0302493 | Pay and Salary Administration | 3 | 0302360 |
*Human Resource Management course is only available for students who are not taking a concentration in the Department (Management, Marketing or Human Resource Management)
1. Human Resource Management is mandatory for students who are not taking a concentration in the Department (Management, Marketing or Human Resource Management)
iv. Minor in Supply Chain Management
The Department of Management offers a minor in Supply Chain Management to students studying a major other than Supply Chain Management. To satisfy the minor requirements, students must successfully complete five courses (15 credit hours) listed below:
| Course Number | CourseTitle | Credit Hours | Prerequisites |
| 0302340 | Supply Chain Planning & Operation | 3 | 0302361 |
| 0302341 | Quality & Process Management | 3 | 1440264and0302160 |
| 0302443 | Supply Chain Analytics | 3 | 1440264 |
| 0302344 | Logistics & Supply Chain Modeling | 3 | 0302340 |
| 0302345 | Distribution & Warehouse Management | 3 | 0302340 |
| 0302346 | Procurement & Supply Management | 3 | 0302340 |
| 1503441 | Enterprise Systems | 3 | 0303130 or 1503130 |
| 0302441 | Transportation Planning and Management | 3 | 0302340 |
| 1503347 | Customer Relationship Management Systems | 3 | 0302170 or 1503240 |
Students can also choose their minor from other programs offered by the other departments at the College of Business Administration.
Course Description
Descriptions of all courses offered by the Management program are given below.
| 0302160 | Principles of Management |
| Prerequisite:None | - |
| This course presents the current management practices as they apply in the modern business world. The course discusses the four cornerstones of the management function: planning, organizing, leading, and controlling. It addresses the function of management from classical, behavioral, contingency and system perspectives. | |
| 0302170 | Principles of Marketing |
| Prerequisite: None | - |
| This course is designed to acquaint students with the scope and nature of the marketing function, the way business organizations build and maintain profitable relationships with customers, and create value to optimize their positions in today's dynamic competitive environment. The course will help students understand and develop a marketing plan by integrating the components of the marketing mix and by making valid, sustainable, and ethical decisions. Subjects covered include marketing definition and function, marketing plan process, the marketing environment, key customer-driven marketing strategy decisions (i.e., segmentation, targeting, positioning), and the tactical marketing tools or marketing mix (product, price, Promotion, and Place). | |
| 0302250 | Legal Environment of Business |
| Prerequisite:0302160 - Principles of Management | - |
| This course will provide a general and practical introduction to the legal environment that affects business persons, traders, and other business transactions. It will consider how laws are applied in business contexts and how it impacts upon its activities, contracts, business organizations, companies law, labor law and commercial transactions. The course will address various legal subjects including contract law, commercial law, litigation law, Alternative Dispute Resolution (ADR), corporate law, tort law, civil law and liability law, intellectual property and Internet laws. The focus will be on common law, but the course will also consider the civil legal system in the UAE. The course mainly focuses on practical aspects of business environment. | |
| 0302262 | Organizational Behavior |
| Prerequisite:0302160 - Principles of Management | - |
| This course seeks to familiarize students with the basic principles of individual and group behaviour and their applications within organizations. Topics covered include job design, perceptions, learning, communication, decision-making, motivation, group dynamics, conflict management, power and politics, leadership, organizational change and effectiveness. | |
| 0302350 | Ethics Islamic Values in Business |
| Prerequisite:0302250 - Legal Environment of Business | - |
| What 'ought' to be the right things to do? What 'should' be done? Ethics is concerned with such 'ought' and 'should' questions, making it a normative field. In this course, we try to define Ethics in general and Business Ethics in particular. We attempt to approach these questions from both a Western and Islamic perspectives.The course is structured along three parts. In the first second parts, we investigate the foundations of ethics from Western and Islamic perspectives. The third part looks at some important ethical issues pertaining to business activities. This part serves to apply the ethical concepts and theories to real-life business scenarios covered in the first two parts using real case studies (e.g. Enron, WorldCom, Nestle, Nike, and the like). | |
| 0302361 | Operations Supply Chain Management |
| Prerequisites:1440264 - Business Statistics | - |
| This course provides an understanding of fundamental concepts of operations and supply chain management. It covers the systematic approaches to managing all activities involved in producing goods and delivering services including their transformation process from point of origin to point of use. Students will learn responsibilities of operations and supply chain managers, operations strategy, productivity measurement, layout strategy, product design, supply chain activities, and supply chain analytics using multiple tools and techniques. | |
| 0302461 | Research Methods |
| Prerequisite:1440264 - Business Statistics | - |
| The course introduces students to the basics of Business Research. Students will gain an understanding of the importance of business research and how research is carried out in business settings. The course will cover both qualitative and quantitative research tools (Survey, experimentation, observation Focus group and depth interviews) and the processes of developing and assessing the validity of measurement tools. Additionally, the course will introduce common sampling procedures and will expose students to basic data analysis techniques using SPSS software. At the end of the course, students will complete in group, a research project based on business topic of interest. | |
| 0302467 | Strategic Management |
| Prerequisite:senior standing | - |
| Strategic Management is a course designed to expose students to a strategic perspective on issues that concern the firm as a whole. The course draws on and integrates concepts from the functional areas (i.e. marketing, finance, accounting, management, management information systems, and operations) in the analysis and resolution of complex business situations. It allows moving from a functional perspective to a strategic one. Beyond internal integration, Strategic Management concerns the processes by which firms choose, maintain or redirect their strategic positions within ever-changing external environments. The course also explores the issues of defining corporate mission, objectives, and goals. It focuses on the analysis of the firm's external and internal environment to identify reasons for competitive advantage in a global context. In that perspective, the course takes into account the cultural, ethical, political, and regulatory issues in the global business environment context. Through the combination of lectures, readings, case studies, class engagement, and project paper this course introduces the students to the concepts, theories, and tools and techniques prerequisite to critical and effective strategic analysis, thinking and communication. | |
COLLEGE ELECTIVE COURSES (FOR ALL THE PROGRAMS IN THE COLLEGE)
| 0302254 | Business Communication |
| Prerequisite:0202112 - English for Academic Purposes | - |
| This course introduces students to the essentials of business communication to enable them to achieve better organizational effectiveness and conduct better business transactions. It emphasizes verbal, written, and non-verbal communication skills that are required in any business environment. This course also examines issues related to international and cross-cultural communication. | |
| 0302383 | Business and Government |
| Prerequisite:0302160 - Principles of Management | - |
| This course examines the relationship between business, government, and society (BGS). Given the turbulent socio-economic environments and climate change, the roles of the three domains- the government, the private sector and civil society have become more important than ever before. It will explore the ways these three domains can work in tandem to grapple with the intricate issues such as fraudulent corporate behavior, climate crisis and social and economic inequity and inequality. Topics include the models of BGS relations, business power, corporate social responsibility, globalization and its implications for the regulatory regime, and regulations. Applied aspects of the regulatory regime will include competition, environment, tax reform, consumerism, and workforce with particular focus on the UAE. | |
| 0302354 | Internship in Business |
| Prerequisite:Departmental Approval (Assumed 75 credits) | - |
| This course is intended to provide students with practical training in their areas of concentration according to an approved plan. During the period of internship, the students are employed and supervised by firms and participate in various types of business works in accordance with a plan approved by the department and the college. A student must complete 120 hours intensive training in an organization designated by the College in cooperation with the University training office within a time frame (4 to 6 weeks). | |
| 1503211 | Business Analytics |
| Prerequisite:1503130- Introduction to BIS | - |
| The course is an introduction to business analytics. This course will focus on teaching fundamental concepts and tools needed to understand the emerging role of business analytics in organizations. This course will also focus on teaching how to identify, evaluate, and capture business analytic opportunities that create value. Toward this end, students will learn basic analytic methods and analyze case studies on organisations that successfully deployed these techniques. | |
| 1503228 | E-Business |
| Prerequisite:1503130- Introduction to BIS | - |
| The Internet is changing the way companies do business. This course will provide an introduction to the basics of electronic business and includes project planning, as well as marketing, customer service and business plan development. The course focuses on how business is carried out, including marketing, web design, and electronic retailing, as well as the advantages and disadvantages of this form of commerce, the infrastructures in place to support this type of electronic business, and the global economy within which it takes place. The course prepares students, as future managers, to critically assess the impact of information systems on the e-business. It also introduces those skills required in order to manage online environments and projects. Students will build their knowledge of the e-business e-commerce world, beginning with developing an understanding of the technical and strategic aspects of the online environment. Participants then will build on this by developing hands-on familiarity with the most important online business tools and techniques, and conclude by exploring the best practice processes employed in addressing real world e-business e-commerce management challenges. | |
UNIVERSITY REQUIRED COURSE
| 0302200 | Fundamentals Of Innovation And Entrepreneurship |
| Prerequisite:none | - |
| A non-conventional highly interactive course designed to provide UOS students with a unique experience into identifying the concepts of innovation, entrepreneurship, growth and leadership. At a practical level, this course equips students with the necessary design thinking and entrepreneurial skills and tools to enhance their personal development, business oriented mindset and future professional career. | |
DEPARTMENT MANDATORY COURSES (FOR ALL THE PROGRAMS IN THE DEPARTMENT OF MANAGEMENT)
| 0302280 | Public Sector Management |
| Prerequisite:0302160 - Principles of Management | - |
| This course is structured around several basic themes: (a) the transition of public sector management from the old to the new mode; (b) political environment, public managerial responsibilities, and ethics, and (c) program and resource management focusing on the newer forms organization and collaboration and innovative managerial processes. The UAE experiences will be discussed in selected areas. | |
| 0302354 | Internship in Business |
| Prerequisite:Departmental Approval (Assumed 75 credits) | - |
| This course is intended to provide students with practical training in their areas of concentration according to an approved plan. During the period of internship, the students are employed and supervised by firms and participate in various types of business works in accordance with a plan approved by the department and the college. A student must complete 120 hours intensive training in an organization designated by the College in cooperation with the University training office within a time frame (4 to 6 weeks). | |
| 0302360 | Human Resource Management |
| Prerequisite:0302160 - Principles of Management | - |
| This course is designed to acquaint the students with the theories, practices and methods related to the effective utilization and management of employees in the business organization. It covers the key talent management practices that can be used to facilitate effective position planning, talents recruitment selection, training development, performance appraisal, compensation, rewards, and retention. | |
| 0302367 | Entrepreneurship |
| Prerequisite:0302160 - Principles of Management | - |
| This course deals with the process of creating new ventures and the entrepreneurial philosophy, attitudes and characteristics required. Topics include success and failure factors of new ventures, identifying and evaluating opportunities, developing a business plan, gathering resources to convert opportunities into business venture and successfully managing new ventures. | |
| 0302370 | Consumer Behavior |
| Prerequisite:0302170 - Principles of Marketing | - |
| This course aims to provide students with an in-depth knowledge of the major theories and research findings in the field of consumer behavior and help them to relate this knowledge to marketing practices. Using principles from several disciplines (i.e., economics, psychology, social psychology, sociology, and anthropology), the course answer question such as: How and why consumers make specific decisions or behave in certain ways? What motivates them? How to capture their attention? or what makes them loyal to a particular brand or firm? Topic covered include attitude formation, motivation, perception, persuasive communication, decision-making process, learning, and memory. The course also discusses the influence of UAE/ Gulf region cultural values on consumer behavior. | |
BUSINESS ADMINISTRATION MANAGEMENT
MANAGEMENT ELECTIVE COURSES
| 0302260 | Quantitative Business Analysis |
| Prerequisite:1440264 - Business Statistics | - |
| This course aims to equip business students with various tools and techniques that allow them to identify business problems using quantitative terms, analyze the problem, generate appropriate solutions, and evaluate the results. It clarifies the main stages of the problem-solving process. It nurtures analytical decision-making skills concerning real-life service and industrial situations in the areas of linear programming, transportations models, assignments, decision analysis, and regression models. This course will also introduce students to data analysis using Excel and SPSS. | |
| 0302362 | International Business |
| Prerequisite:0302262 - Organizational Behavior | - |
| This course is a theoretical and practical introduction to the issues, opportunities, and complexities associated with doing business internationally. The course provides students a managerial perspective on international business issues. The focus is primarily on the international business environment and the activities of multinational corporations. However, topics covered in the course are relevant and applicable to small and medium-sized companies (SMEs), including those operating in a purely domestic context and preparing to serve a foreign market. Among the key topics to be covered are foreign direct investment, international trade, firm and country competitiveness, regional trade associations, international institutions, managerial functions in an international context, and organizational and national cultures. | |
| 0302363 | Creative Thinking and Problem Solving |
| Prerequisite:0302160 - Principles of Management | - |
| This course aims to enhance the critical and creative thinking of students and to sharpen their problem-solving skills. This, in turn, prepares them to face the challenges of making good decisions in the face of complexity, uncertainty, and change; helping them to become better managers and leaders in their future career. | |
| 0302366 | Organizational Analysis Design |
| Prerequisite: 0302262 - Organizational Behavior | - |
| This course aims to provide students with the knowledge and the skills to enable them to design effective organizational structure of the business organizations. It covers topics such as organizational effectiveness, dimensions of organization structure and its determinants (e.g. size, strategy, technology, environment and power), different forms of organization structure and management of the environment. | |
| 0302369 | Total Quality Management |
| Prerequisite:1440264 - Business Statistics and 0302160 - Principles of Management. | - |
| This course is designed to give students fundamentals of Total Quality Management with emphasis on contemporary quality planning, control and management approaches, implementations and criticisms. | |
| 0302463 | Small Business Management |
| Prerequisite:0302160- Principles of Management | - |
| This course explores crucial aspects in managing small business enterprises. It emphasizes identification and analysis of major operating constraints and issues confronting small businesses as well as appropriate methods for their resolution. Topics covered in this course include obtaining capital, controlling inventory, setting prices, promotion strategies, and growth and expansion decisions. | |
| 0302465 | Special Topics in Management |
| Prerequisite: 0302160- Principles of Management | - |
| This course is designed to acquaint the students with the theories, practices and methods related to the effective utilization and management of employees in the business organization. This course examines topics which reflect the historical development of seminal theories used in organizational studies as well as the contemporary and cutting edge practices, topics and/or managerial issues. | |
| 0302466 | Corporate Social Responsibility |
| Prerequisite:0302160 - Principles of Management | - |
| In this course, students will discover, differentiate and discuss the scope and consequences of corporate decision making and decisions for various constituencies; develop a framework for discussing good corporate decisions; explore the role and responsibility of the individual in the stewardship of a culture of quality decision making; explore the role and responsibility of leadership and governance in the formation of policies and processes of good decision making and best practices and understand a company's obligation to and impact on its constituencies for the decisions that its leaders make and its employees implement. | |
| 0302468 | Major Project |
| Prerequisite:0302461 - Research Methods | - |
| This course is an opportunity for students to demonstrate their ability to work independently under the guidance of a supervisor focusing on their area of specialization or concentration. Students will work on a research project using their cumulative academic experience to either fill a theoretical gap or solve a practical problem in a real business environment. The project involves actual data (primary and/or secondary) in a realistic setting. During the project, students have the opportunity to collect and process/analyze the data, upon which students will make relevant recommendations related to the issue studied. | |
MANAGEMENT MANDATORY COURSES
| 0302462 | Managing Change and Innovation |
| Prerequisite:0302262 - Organizational Behavior | - |
| This course focuses primarily on the variety of ways in which the process of change can be implemented and managed in an organizational setting. The course involves an exploration of the theoretical frameworks for planning the change and the innovation process. It also critically examines a range of intervention techniques utilized in practice in such processes. | |
| 0302464 | Leadership and Management |
| Prerequisite:0302160 - Principles of Management | - |
| This course provides the basis for understanding what leadership is and what leaders do to be successful. The main focus of the course is to provide students with knowledge and skills on different approaches to leadership from both a theoretical and practical perspective. It exposes students to different forms of leaderships in a corporate setting, and their importance in achieving the organization's overall goals. | |
MARKETING COURSES
MARKETING ELECTIVE COURSES
| 0302372 | Services Marketing |
| Prerequisite:0302170 - Principles of Marketing | - |
| This course focuses on the special issues related to the marketing of services compared to the marketing of products. The students will learn the subtle differences involved in the marketing process of services compared to products. The course provides the students with the opportunities to discuss and analyze strategies of a cross-section of service organizations. | |
| 0302373 | Sales Management |
| Prerequisite:0302170 - Principles of Marketing | - |
| This course aims to introduce students to sales managers' challenges in today's hyper-competitive market and provide them with the necessary knowledge to become effective sales managers. The course is not about sales but about managing a sales force and achieving company sales through the efforts of the sales force. An important goal is that the students should be able to develop a sales strategy, organize the sales force, manage the salespeople and evaluate sales performance. The students will learn how to recruit, motivate and assess the sales force. In addition, the students will develop skills in how to plan and execute profitable sales activities. | |
| 0302374 | Management of Marketing Channels |
| Prerequisite:0302170 - Principles of Marketing | - |
| This course is designed to examine the activities and technologies associated with the distribution of goods and services from both social and managerial perspectives. Topics include design and management of channels, distribution systems including franchising, shopping centers, and other types of institutions. Various aspects related to retail management are also considered | |
| 0302376 | Internet Marketing |
| Prerequisite:0302170 - Principles of Marketing | - |
| The Internet is dramatically changing the way in which businesses interact and deliver value to customers and to the entire supply chain. Nowhere is this more evident than in the field of marketing. The ability to reach out to customers in a personal "1 to 1" dialogue creates new opportunities for businesses to develop relationships and long-term loyalty with customers. Some companies are more successful than others in using Internet to enhance their performance. The objective of this course is to encourage students to critically analyze how the companies are using this new tool in marketing and to make them aware of the current issues in this field | |
| 0302386 | Public Sector Marketing |
| Prerequisite:0302170 - Principles of Marketing | - |
| This is a course for students interested in understanding the basic principles of marketing and how they can be applied in government organizations. First, we will review marketing as it applies to public service organizations. Second, we will use this as a springboard to launch future discussions on how government managers can use the marketing strategy and instruments to implement marketing programs within their organizations. Third, special emphasis will be given on the roles, strategies and instruments of public communications. | |
| 0302468 | Major Project |
| Prerequisite:0302461 - Research Methods | - |
| This course is an opportunity for students to demonstrate their ability to work independently under the guidance of a supervisor focusing on their area of specialization or concentration. Students will work on a research project using their cumulative academic experience to either fill a theoretical gap or solve a practical problem in a real business environment. The project involves actual data (primary and/or secondary) in a realistic setting. During the project, students have the opportunity to collect and process/analyze the data, upon which students will make relevant recommendations related to the issue studied. | |
| 0302470 | Global Marketing |
| Prerequisite:0302170 - Principles of Marketing | - |
| This course is designed to introduce you to the marketing practices of companies seeking market opportunities outside their home country, and to raise your awareness about the importance of viewing marketing management strategies from a global perspective. You will learn to plan effectively for the marketing of consumer and business needs and wants on an international level. Special emphasis will be placed on cultural and environmental aspects of international trade, and integration of culture and marketing functions. The course starts by considering changes in the global marketplaces and emphasizes the importance of understanding cultural diversity in order for businesses to respond effectively to different market conditions. In addition to cultural factors, this course also examines other macro and micro-environmental factors which all help towards identifying and evaluating market entry strategies. This course focuses on various key topics in international marketing planning, including: standardization vs. adaptation: marketing communications, looking at global branding and advertising, exporting, managing and logistics: pricing; ethical, financial and organizational issues. | |
| 0302471 | Event Marketing and Management |
| Prerequisite:0302170 - Principles of Marketing | - |
| Event Marketing examines all aspects of the marketing mix as they relate to successfully marketing an event. Through this course, students will get a hands-on opportunity to utilize previously learnt concepts of marketing in creating and managing events. The course will explore various marketing tools from the traditional to the emerging to successfully execute and promote an event. It will also cover the role of marketing in the event life-cycle, demonstrating the best use of marketing tactics in managing an event successfully | |
| 0302472 | Customer Relationship Management |
| Prerequisite:0302170-Principles of Marketing | - |
| Customer Relationship Management (CRM) is a comprehensive set of processes and technologies for managing the relationships with potential and current customers and business partners across marketing, sales, and service areas regardless of the channel of distribution. This course will introduce the concept of CRM, explains its benefits, how and why it can be used, the technologies that are deployed, and how to implement it. It will also discuss how CRM practices and technologies are used to enhance the achievement of marketing, sales and service objectives throughout the customer life-cycle stages while supporting organizational goals. | |
| 0302474 | Special Topics in Marketing |
| Prerequisite:0302170 - Principles of Marketing | - |
| The course offers students the opportunity to further their knowledge of Marketing by exposing them to special topics and current issues in the field of Marketing. The course focuses on specific issues of marketing that are relevant to the effective management of contemporary organizations. More specifically, this course will be divided into two halves. First, the course is designed to teach you how to create profitable brand strategies by building, measuring, and managing brand equity. Second, this course has also designed to expose students to other different happening issues in marketing | |
| 0302476 | Green Marketing |
| Prerequisite:0302170 - Principles of Marketing | - |
| Sustainability is an important topic that has implications for every business as well as in our daily lives. At the heart of sustainable marketing is the triple bottom line how environmental, economic, and social practices can be integrated into businesses for the benefit of current and future generations. Consumer awareness of sustainability issues has evolved from an emerging social movement to mainstream values, requiring businesses to not only integrate sustainability into every corner of their business but be able to verify and certify their sustainable accomplishments. This course will provide students with real world tools that companies can use to develop and achieve their sustainability goals. We will talk about how to create sustainable practices that will respond to consumer's demand for sustainable products and services. Students will leave the course with an understanding of sustainability issues in today's marketplace and will have the ability to develop a sustainable marketing plan that considers sustainability with every aspect of a company's marketing plan. | |
| 1503228 | E-Business |
| Prerequisite:1153130 - Introduction to BIS | - |
| The Internet is changing the way companies do business. This course will provide an introduction to the basics of electronic business and includes project planning, as well as marketing, customer service and business plan development. The course focuses on how business is carried out, including marketing, web design, and electronic retailing, as well as the advantages and disadvantages of this form of commerce, the infrastructures in place to support this type of electronic business, and the global economy within which it takes place. The course prepares students, as future managers, to critically assess the impact of information systems on the e-business. It also introduces those skills required in order to manage online environments and projects. Students will build their knowledge of the e-business e-commerce world, beginning with developing an understanding of the technical and strategic aspects of the online environment. Participants then will build on this by developing hands-on familiarity with the most important online business tools and techniques, and conclude by exploring the best practice processes employed in addressing real world e-business e-commerce management challenges. | |
MARKETING MANDATORY COURSES
| 0302371 | Strategic Marketing |
| Prerequisite:Students should complete 99 credit hours before they can take this course | - |
| This course concentrates on the development of marketing strategies and programs. An operational framework is built for analyzing the marketing environment and for selecting among strategic alternatives. Course discuss the vital role being played by marketing management in the development and maintenance of corporate mission, objectives, and strategic choices and explain different strategic models that help in building a comprehensive marketing plan. | |
| 0302375 | Marketing Communications |
| Prerequisite:0302170 - Principles of Marketing | - |
| This course focuses on the latest marketing communication practices, known as integrated marketing communications (IMC), featuring an overview of the major media, including broadcast, print, outdoor, point of purchase, direct mail, Internet, telemarketing, public relations, and promotion. The emphasis is on how to analyze and create an IMC program by using the latest value-based IMC concepts and measuring "return on communications investment." | |
HUMAN RESOURCE MANAGEMENT COURSES
HUMAN RESOURCE MANAGEMENT MANDATORY COURSES
| 0302364 | Human Resource Development |
| Prerequisite:0302360- Human Resource Management | - |
| The course is designed to provide a comprehensive understanding of the developments in the field of human resource development (HRD). The emphasis is on how HRD relates to the changing needs of organizations. The course aims to provide an understanding of strategic HRD initiatives, policies, practices, and development tools to support organizational learning and development competencies. Specifically, it discusses the processes of planning and implementing human resource development programs, assessing the developmental and training needs of the employees, and evaluating the effectiveness of the organizational training and development systems to enhance employee performance and subsequently organization's effectiveness and sustainability. | |
| 0302390 | Performance Management |
| Prerequisite:0302360- Human Resource Management | - |
| This course exposes students to the main theories and tools relating to performance management. Students will learn how to define and develop individual and organization-level performance indicators, align individual and organizational performance goals and objectives, measure and track performance, diagnose performance deficiencies, and develop and implement group and individually tailored performance improvement systems. In addition, the course will provide an insight on developing and implementing a performance management system in diverse organizational settings. Emphasis will be on familiarizing the students with the mechanisms of performance management in organizations and how it can contribute to developing the talents that is the people of the organization. | |
HUMAN RESOURCE MANAGEMENT ELECTIVE COURSES
| 0302460 | International Human Resource Management |
| Prerequisite:0302360 - Human Resource Management | - |
| This course helps students develop a critical understanding of the role and functions of human resources management in a multinational and global context. It covers topics such as the recruitment and selection of expatriates, performance management, reward systems in a multinational context. Students will also be exposed to the challenge of multiculturalism in the modern workplace. Case studies are used to enhance understanding of the practical issues in international human resource management. | |
| 0302365 | Recruitment and Selection |
| Prerequisite:0302360 - Human Resource Management | - |
| This course introduces students to the fundamental principles and techniques of the recruitment and selection of Human Resources in the workplace. Students will be informed of the various approaches and strategies for analyzing job and workplace requirements, planning for staffing needs, and recruitment and selection best practice. Topics covered include job analysis, recruitment, selection, and performance assessment. In particular, the course will expose students to the various instruments of recruitment and selection, including Job Analysis, Techniques of Screening and Interviewing job candidates, reference checks, testing. | |
| 0302391 | Current Topics in HRM |
| Prerequisite:0302360 - Human Resource Management | - |
| This course introduces contemporary themes associated with HRM, with the objective of creating an in-depth and critical exploration of some of the challenges that we face in the workplace today and provide insight for the most recent HRM ideas and practices. It also exposes students to the contemporary contextual human resource management topics under scrutiny or being debated. Among such topics, Telecommuting, eHR, HR Analytics, Downsizing, Offshoring, 360-degree performance review, Talent Crises, Freelancing, Contingent Workers, Green/Sustainable HRM, HRM in Gig economy. This will involve learning about the multiple and often competing perspectives that pertain to HRM in today's workplace. | |
| 0302392 | Employment Law in the UAE |
| Prerequisite: 0302250 - Legal Environment of Business | - |
| The course examines the laws and practices that govern employment relations in the UAE particularly the Federal Employment Law No. 8 of 1980 (as amended) applicable on UAE businesses. The course will cover a wide-range of areas relating to employment contracts, including laws relating to the scope of Employment law in The United Arab Emirates, elements of Employment contract such as wages and remunerations, subordination, probation period, working hours, Leave entitlements and health insurance, Emiratization, residency visa and sponsorship, safety in the workplace, Termination of Labor Contracts and labor disputes through the Ministry of Labor and local courts. | |
| 0302493 | Pay and Salary Administration |
| Prerequisite:0302360 - Human Resource Management | - |
| This course examines the various types and methods of work-related compensations, including pay and salaries. It exposes students to the fundamental concepts and practices of compensation and benefits administration with emphasis on current theories of compensation and benefits trends, cost, value and systems. In addition, the course provides students with an experiential opportunity to develop the managerial skills necessary to design and understand the performance based compensation and benefit programs for an organization. | |
| 0302468 | Major Project |
| Prerequisite:0302461 - Research Methods | - |
| This course is an opportunity for students to demonstrate their ability to work independently under the guidance of a supervisor focusing on their area of specialization or concentration. Students will work on a research project using their cumulative academic experience to either fill a theoretical gap or solve a practical problem in a real business environment. The project involves actual data (primary and/or secondary) in a realistic setting. During the project, students have the opportunity to collect and process/analyze the data, upon which students will make relevant recommendations related to the issue studied. | |
SUPPLY CHAIN COURSES
SUPPLY CHAIN MANDATORY COURSES
| 0302340 | Supply Chain Planning Operation |
| Prerequisite:0302361 - Operations and Supply Chain Management | - |
| This course provides students with concepts, techniques and tools to design, analyze, and improve core operational capabilities. The course focuses also on developing skills needed for analysis of planning, execution and control systems within the context of supply chains. This will include operation processes, operations strategy, supply network design, process design positioning, process design, analysis designing the innovation process, supply chain management, resource planning and control, inventory management capacity management, risk and resilience. improvement, lean synchronization. | |
| 0302341 | Quality Process Management |
| Prerequisite:1440264 - Business Statistics and 0302160 - Principles of Management | - |
| This course focuses on the application of quality and process management principles and best practices to logistics, supply chain, and information systems. It covers a range of topics and concepts in quality and process management, including data collection and analysis, statistical process control tools and techniques, product and process re-design and improvement, and quality improvement projects. Emphasis is placed on the practical application to the development of business information systems and the improvement of logistics and supply chain processes and systems. | |
| 0302443 | Supply Chain Analytics |
| Prerequisite:1440264 - Business Statistics | - |
| The purpose of this course is to provide a fundamental understanding of the concepts related to managing supply chains using analytics. Students will also learn; Supply chain design choices in managing the responsiveness with which goods are supplied to clients, learn how to use historical data to predict future demand for products, understand practical techniques to improve supply chain performance without necessarily increasing costs. The strategy may include rescheduling or rapid response. | |
| 0302344 | Logistics Supply Chain Modeling |
| Prerequisite:0302340 - Supply Chain Planning Operation | - |
| This course is an introduction to industrial supply chain logistics systems, that will enhance understanding of the components of logistics systems, such as suppliers, production facilities, storage and distribution facilities, freight transportation systems, and associated information and decision technologies; The course will also cover the interactions between logistics systems components; and quantitative models and techniques for the analysis of logistics systems and the development of decision support technologies. | |
| 0302345 | Distribution Warehouse Management |
| Prerequisite:0302340 - Supply Chain Planning Operation | - |
| This course is an introduction to the fundamental concepts, issues and algorithms involved in the design and operation of contemporary warehouses and distribution centers. More specifically, the course seeks to offer a balanced development of the following issues: Emphasis on physical distribution and total supply chain management. Includes warehouse operations management, hardware and software systems, warehouse layout, organizational effectiveness, as well as warehouse design and development. | |
| 0302346 | Procurement Supply Management |
| Prerequisite:0302340 - Supply Chain Planning Operation | - |
| The course will teach the students the integrated approach to planning, acquisition, flow, and distribution, from raw materials to finished products. Topics such as developing a corporate culture, working successfully with teams, developing and implementing successful people management strategies, and workflow and performance management will be explored in this course. Students will be familiar with the basics of purchasing and the purchasing environment in the private and public sector, gain an understanding of the various approaches, tools, and strategies used in negotiations, learn the fundamentals of the budgeting process and managing the process in an organization, and become aware of the basic subjects in the field of price and cost analysis from a purchasing and production perspective. | |
| 0302447 | Internship InSupply Chain management |
| Prerequisite:To complete 75 credit hours | - |
| This course is intended to provide students with practical training in supply chain management (SCM) according to an approved plan. Each student must complete a minimum of six weeks of full-time supervised training in an organization designated by the College in cooperation with the University training office. | |
| 0302449 | Project in Logistics Supply Chain Management |
| Prerequisite:0302340 - Supply Chain Planning Operation and department approval | - |
| This is a project based, field-based, capstone course intended to provide the student the opportunity to integrate and apply the knowledge and skills acquired throughout the program to a realistic logistics and supply chain problem. The project involves examining a supply chain network to identify its processes, components, and partners; critically analyzing it to identify the constraints, limitations, and opportunities for improvement; and devising solutions to optimize its performance. Students are expected to analyze, design and implement a solution to a supply chain problem, and present their solution at the end of the semester. The project is to be undertaken in small groups to emphasize the importance of team work. | |
SUPPLY CHAIN ELECTIVE COURSES
| 0309230 | Database Management |
| Prerequisite:1153130 Introduction to BIS | - |
| This course provides students with the theoretical foundation and technical skills required to implement a business database solution on a relational database management system using Microsoft Access (latest version). The course teaches students how to create tables, perform queries, create forms and reports according to storage needs and constraints and how to retrieve and modify specific data by using the Access (latest version) SQL components. Finally, students will learn how to develop and test a database application. | |
| 1503441 | Enterprise Systems |
| Prerequisite:1153130Introduction to BIS | - |
| The course provides an overview of enterprise systems architecture, with particular focus on integration and implementation issues. It provides detailed coverage of planning, designing, implementing, and integrating enterprise information systems. Enterprise software engineering concepts and techniques will also be covered | |
| 0302441 | Transportation Planning and Management |
| Prerequisite:0302340 - Supply Chain Planning Operation | - |
| This course is designed to acquaint the students with key methods and practices related to the effective planning and management of transportation systems in supply chains and logistics. it covers topics including transportation role in supply chain, transportation and economy,costing for transportation, motor carriers, railroads, airlines, transportation risk management, global transportation, technology and sustainable transportation. | |
| 1503347 | Customer Relationship Management Systems |
| Prerequisite:0302170Principles of Marketing | - |
| The aim of this course is to incorporate the role in achieving good customer relationship management with a customer and/or stakeholders. Also, this course will enable students to understand the key skills needed to carry out successful customer relationship management, in order to build more productive mutually rewarding relationships with customers and/or stakeholders. The course will also cover how to identify and respond to customers stakeholders needs, expectations issues that both meet their needs and protects the interests of the organization. To understand the skills to communicate with and influence customers stakeholders. | |
Career Path
What career options do our Marketing graduates pursue?
Recent graduates have pursued various roles, such as advertising managers, brand managers, media buyers, chief marketing officers, promotions managers, and meeting, convention, and event planners.
How will you make an impact?
Every student’s journey at UoS and beyond is different, which is why our Career & Professional Development team provides personalized career resources to help students make an impact for years to come.
