Bachelor of Science in Business Administration - Marketing

0302160

Principles of Management

3 CR

Prerequisite:

None

This course presents the current management practices as they apply in the modern business world. The course discusses the four cornerstones of the management function: planning, organizing, leading, and controlling. It addresses the function of management from classical, behavioral, contingency and system perspectives.

0302170

Principles of Marketing

3 CR

Prerequisite:

None

This course is designed to acquaint students with the scope and nature of the marketing function, the way business organizations build and maintain profitable relationships with customers and create value to optimize their positions in today’s dynamic competitive environment. The course will help students understand and develop a marketing plan by integrating the components of the marketing mix and by making valid, sustainable, and ethical decisions. Subjects covered include marketing definition and function, marketing plan process, the marketing environment, key customer-driven marketing strategy decisions (i.e., segmentation, targeting, positioning), and the tactical marketing tools or marketing mix (product, price, promotion, and place).

0302250

Legal Environment of Business

3 CR

Prerequisite:

0302160 - Principles of Management

This course will provide a general and practical introduction to the legal environment that affects business persons, traders, and other business transactions. It will consider how laws are applied in business contexts and how it impacts upon its activities, contracts, business organizations, companies law, labor law and commercial transactions. The course will address various legal subjects including contract law, commercial law, litigation law, Alternative Dispute Resolution (ADR), corporate law, tort law, civil law and liability law, intellectual property and Internet laws. The focus will be on common law, but the course will also consider the civil legal system in the UAE. The course mainly focuses on practical aspects of the business environment.

0302262

Organizational Behavior

3 CR

Prerequisite:

0302160 - Principles of Management

This course seeks to familiarize students with the basic principles of individual and group behaviour and their applications within organizations. Topics covered include job design, perceptions, learning, communication, decision-making, motivation, group dynamics, conflict management, power and politics, leadership, organizational change and effectiveness.

0302350

Ethics & Islamic Values in Business

3 CR

Prerequisite:

0302250 - Legal Environment of Business

What ‘ought’ to be the right thing to do? What ‘should’ be done? Ethics is concerned with such ‘ought’ and ‘should’ questions, making it a normative field. In this course, we try to define Ethics in general and Business Ethics in particular. We attempt to approach these questions from both a Western and Islamic perspectives.

The course is structured along three parts. In the first & second parts, we investigate the foundations of ethics from Western and Islamic perspectives. The third part looks at some important ethical issues pertaining to business activities. This part serves to apply the ethical concepts and theories to real-life business scenarios covered in the first two parts using real case studies (e.g. Enron, WorldCom, Nestle, Nike, and the like).

0302361

Operations & Supply Chain Management

3 CR

Prerequisite:

1440264 - Business Statistics

This course provides an understanding of fundamental concepts of operations and supply chain management. It covers the systematic approaches to managing all activities involved in producing goods and delivering services including their transformation process from point of origin to point of use. Students will learn responsibilities of operations and supply chain managers, operations strategy, productivity measurement, layout strategy, product design, supply chain activities, and supply chain analytics using multiple tools and techniques.

0302461

Research Methods

3 CR

Prerequisite:

1440264 - Business Statistics

The course introduces students to the basics of Business Research. Students will gain an understanding of the importance of business research and how research is carried out in business settings. The course will cover both qualitative and quantitative research tools (Survey, experimentation, observation Focus group and depth interviews) and the processes of developing and assessing the validity of measurement tools. Additionally, the course will introduce common sampling procedures and will expose students to basic data analysis techniques using SPSS software. At the end of the course, students will complete in group, a research project based on business topic of interest.

0302467

Strategic Management

3 CR

Prerequisite:

Senior Standing

Strategic Management is a course designed to expose students to a strategic perspective on issues that concern the firm as a whole. The course draws on and integrates concepts from the functional areas (i.e. marketing, finance, accounting, management, management information systems, and operations) in the analysis and resolution of complex business situations. It allows moving from a functional perspective to a strategic one. Beyond internal integration, Strategic Management concerns the processes by which firms choose, maintain or redirect their strategic positions within ever-changing external environments. The course also explores the issues of defining corporate mission, objectives, and goals. It focuses on the analysis of the firm's external and internal environment to identify reasons for competitive advantage in a global context. In that perspective, the course takes into account the cultural, ethical, political, and regulatory issues in the global business environment context. Through the combination of lectures, readings, case studies, class engagement, and project paper this course introduces the students to the concepts, theories, and tools and techniques prerequisite to critical and effective strategic analysis, thinking and communication.

0302254

Business Communication

3 CR

Prerequisite:

0202112 - English for Academic Purposes

This course introduces students to the essentials of business communication to enable them to achieve better organizational effectiveness and conduct better business transactions. It emphasizes verbal, written, and non-verbal communication skills that are required in any business environment. This course also examines issues related to international and cross-cultural communication.

0302383

Business and Government

3 CR

Prerequisite:

0302160 - Principles of Management

This course examines the relationship between business, government, and society (BGS). Given the turbulent socio-economic environments and climate change, the roles of the three domains- the government, the private sector and civil society have become more important than ever before. It will explore the ways these three domains can work in tandem to grapple with the intricate issues such as fraudulent corporate behavior, climate crisis and social and economic inequity and inequality. Topics include the models of BGS relations, business power, corporate social responsibility, globalization and its implications for the regulatory regime, and regulations. Applied aspects of the regulatory regime will include competition, environment, tax reform, consumerism, and workforce with particular focus on the UAE.

1503211

Business Analytics

3 CR

Prerequisite:

1503130 - Introduction to BIS

The course is an introduction to business analytics. This course will focus on teaching fundamental concepts and tools needed to understand the emerging role of business analytics in organizations. This course will also focus on teaching how to identify, evaluate, and capture business analytic opportunities that create value. Toward this end, students will learn basic analytic methods and analyze case studies on organizations that successfully deployed these techniques.

0303228

E-Business

3 CR

Prerequisite:

1503130 - Introduction to BIS

The Internet is changing the way companies do business. This course will provide an introduction to the basics of electronic business and includes project planning, as well as marketing, customer service and business plan development. The course focuses on how business is carried out, including marketing, web design, and electronic retailing, as well as the advantages and disadvantages of this form of commerce, the infrastructures in place to support this type of electronic business, and the global economy within which it takes place. The course prepares students, as future managers, to critically assess the impact of information systems on e-business. It also introduces those skills required in order to manage online environments and projects. Students will build their knowledge of the e-business & e-commerce world, beginning with developing an understanding of the technical and strategic aspects of the online environment. Participants then will build on this by developing hands-on familiarity with the most important online business tools and techniques and conclude by exploring the best practice processes employed in addressing real world e-business & e-commerce management challenges.

0302200

Fundamentals of Innovation and Entrepreneurship

3 CR

Prerequisite:

None

A non-conventional highly interactive course designed to provide UOS students with a unique experience into identifying the concepts of innovation, entrepreneurship, growth and leadership. At a practical level, this course equips students with the necessary design thinking and entrepreneurial skills and tools to enhance their personal development, business-oriented mindset and future professional career.

0302280

Public Sector Management

3 CR

Prerequisite:

0302160 - Principles of Management

This course is structured around several basic themes: (a) the transition of public sector management from the old to the new mode; (b) political environment, public managerial responsibilities, and ethics, and (c) program and resource management focusing on the newer forms of organization and collaboration and innovative managerial processes. The UAE experiences will be discussed in selected areas.

0302354

Internship in Business I

1 CR

Prerequisite:

Min 75 credit hours and approval from the Chair of the Department 

The purpose of this course is to get the students acquainted with the practical domain of business. This is the first of the two internship courses and focuses on active participation of students in workshops and field trips which will be equivalent to 40 hours throughout the semester. Industry experts will be invited to conduct the workshops on the state-of-the-art business practices. In addition, several field trips to important business houses will be arranged. These practical events will help the students reflect on real-world business.

0302455

Internship in Business II

2 CR

Prerequisite:

0302454 - Internship in Business l

This course is intended to provide students with practical training in their areas of concentration (management, marketing, and human resource management) according to an approved plan. Each student must complete a minimum of 80 hours of full-time supervised training in an organization designated by the College in cooperation with the University training office. The main duties and responsibilities include: (i) the performance of a variety of work activities, (ii) the professional experience and business ethics gained, and (iii) communication, critical thinking skills and problem-solving abilities.

0302360

Human Resource Management

3 CR

Prerequisite:

0302160 - Principles of Management

This course is designed to acquaint the students with the theories, practices and methods related to the effective utilization and management of employees in the business organization. It covers the key talent management practices that can be used to facilitate effective position planning, talents recruitment & selection, training & development, performance appraisal, compensation, rewards, and retention.

0302367

Entrepreneurship

3 CR

Prerequisite:

0302160 - Principles of Management

This course deals with the process of creating new ventures and the entrepreneurial philosophy, attitudes and characteristics required. Topics include success and failure factors of new ventures, identifying and evaluating opportunities, developing a business plan, gathering resources to convert opportunities into business venture and successfully managing new ventures.

0302370

Consumer Behavior

3 CR

Prerequisite:

0302170 - Principles of Marketing

This course aims to provide students with an in-depth knowledge of the major theories and research findings in the field of consumer behavior and help them to relate this knowledge to marketing practices. Using principles from several disciplines (i.e., economics, psychology, social psychology, sociology, and anthropology), the course answer question such as: How and why consumers make specific decisions or behave in certain ways? What motivates them? How to capture their attention? or what makes them loyal to a particular brand or firm? Topic covered include attitude formation, motivation, perception, persuasive communication, decision-making process, learning, and memory. The course also discusses the influence of UAE/ Gulf region cultural values on consumer behavior.

0302371

Strategic Marketing

3 CR

Prerequisite:

Minimum 75 credit hours/Department approval

This course concentrates on the development of marketing strategies and programs. An operational framework is built for analyzing the marketing environment and for selecting among strategic alternatives. This course discusses the vital role being played by marketing management in the development and maintenance of corporate mission, objectives, and strategic choices and explain different strategic models that help in building a comprehensive marketing plan.

0302375

Marketing Communications

3 CR

Prerequisite:

0302170 - Principles of Marketing

This course focuses on the latest marketing communication practices, known as integrated marketing communications (IMC), featuring an overview of the major media, including broadcast, print, outdoor, point of purchase, direct mail, Internet, telemarketing, public relations, and promotion. The emphasis is on how to analyze and create an IMC program by using the latest value-based IMC concepts and measuring "return on communications investment."

0302372

Services Marketing

3 CR

Prerequisite:

0302170 - Principles of Marketing

This course focuses on the special issues related to the marketing of services compared to the marketing of products. The students will learn the subtle differences involved in the marketing process of services compared to products. The course provides the students with the opportunities to discuss and analyze strategies of a cross-section of service organizations.

0302373

Sales Management

3 CR

Prerequisite:

0302170 - Principles of Marketing

This course aims to introduce students to sales managers’ challenges in today’s hyper-competitive market and provide them with the necessary knowledge to become effective sales managers. The course is not about sales but about managing a sales force and achieving company sales through the efforts of the sales force. An important goal is that the students should be able to develop a sales strategy, organize the sales force, manage the salespeople and evaluate sales performance. The students will learn how to recruit, motivate and assess the sales force. In addition, the students will develop skills in how to plan and execute profitable sales activities.

0302374

Management of Marketing Channels

3 CR

Prerequisite:

0302170 - Principles of Marketing

This course is designed to examine the activities and technologies associated with the distribution of goods and services from both social and managerial perspectives. Topics include design and management of channels, distribution systems including franchising, shopping centers, and other types of institutions. Various aspects related to retail management are also considered

0302376

Social Media and Digital Marketing

3 CR

Prerequisite:

0302170 - Principles of Marketing

The main aim of the course is to provide students with a comprehensive understanding of how digital technologies and the rise of social media are changing marketing strategies and tactics across different industries. This includes learning about marketing concepts that are relevant in the digital environment, analyzing best practice examples, and developing skills for creating, delivering and communicating value by using digital marketing tools and social media platforms. Additional aims of the course include providing students with insights into current digital marketing and social media trends, and teaching them how to combine digital and offline marketing tactics.

0302470

Global Marketing

3 CR

Prerequisite:

0302170 - Principles of Marketing

This course is designed to introduce you to the marketing practices of companies seeking market opportunities outside their home country, and to raise your awareness about the importance of viewing marketing management strategies from a global perspective. You will learn to plan effectively for the marketing of consumer and business needs and wants on an international level. Special emphasis will be placed on cultural and environmental aspects of international trade, and integration of culture and marketing functions. The course starts by considering changes in the global marketplaces and emphasizes the importance of understanding cultural diversity in order for businesses to respond effectively to different market conditions. In addition to cultural factors, this course also examines other macro and micro-environmental factors which all help towards identifying and evaluating market entry strategies. This course focuses on various key topics in international marketing planning, including: standardization vs. adaptation: marketing communications, looking at global branding and advertising, exporting, managing and logistics: pricing; ethical, financial and organizational issues.

0302471

Event Marketing and Management

3 CR

Prerequisite:

0302170 - Principles of Marketing

Event Marketing examines all aspects of the marketing mix as they relate to successfully marketing an event. Through this course, students will get a hands-on opportunity to utilize previously learnt concepts of marketing in creating and managing events. The course will explore various marketing tools – from the traditional to the emerging – to successfully execute and promote an event. It will also cover the role of marketing in the event life-cycle, demonstrating the best use of marketing tactics in managing an event successfully.

0302472

Customer Relationship Management

3 CR

Prerequisite:

0302170 - Principles of Marketing

Customer Relationship Management (CRM) is a comprehensive set of processes and technologies for managing the relationships with potential and current customers and business partners across marketing, sales, and service areas regardless of the channel of distribution. This course will introduce the concept of CRM, explains its benefits, how and why it can be used, the technologies that are deployed, and how to implement it. It will also discuss how CRM practices and technologies are used to enhance the achievement of marketing, sales and service objectives throughout the customer life-cycle stages while supporting organizational goals.

0302476

Special Topics in Marketing

3 CR

Prerequisite:

0302170 - Principles of Marketing

Sustainability is an important topic that has implications for every business as well as in our daily lives. At the heart of sustainable marketing is the triple bottom line—how environmental, economic, and social practices can be integrated into businesses for the benefit of current and future generations. Consumer awareness of sustainability issues has evolved from an emerging social movement to mainstream values, requiring businesses to not only integrate sustainability into every corner of their business but be able to verify and certify their sustainable accomplishments. This course will provide students with real world tools that companies can use to develop and achieve their sustainability goals. We will talk about how to create sustainable practices that will respond to consumer’s demand for sustainable products and services. Students will leave the course with an understanding of sustainability issues in today’s marketplace and will have the ability to develop a sustainable marketing plan that considers sustainability with every aspect of a company’s marketing plan.

0302476

Green Marketing

3 CR

Prerequisite:

0302170 - Principles of Marketing

Sustainability is an important topic that has implications for every business as well as in our daily lives. At the heart of sustainable marketing is the triple bottom line—how environmental, economic, and social practices can be integrated into businesses for the benefit of current and future generations. Consumer awareness of sustainability issues has evolved from an emerging social movement to mainstream values, requiring businesses to not only integrate sustainability into every corner of their business but be able to verify and certify their sustainable accomplishments. This course will provide students with real world tools that companies can use to develop and achieve their sustainability goals. We will talk about how to create sustainable practices that will respond to consumer’s demand for sustainable products and services. Students will leave the course with an understanding of sustainability issues in today’s marketplace and will have the ability to develop a sustainable marketing plan that considers sustainability with every aspect of a company’s marketing plan.

0302385

Marketing Analytics

3 CR

Prerequisite:

Complete 75 credit hours

The new age of marketing requires an understanding of data. This course will give you the right tools to stay relevant. The goal of this course is to provide you the skills needed to make intelligent use of marketing data to make business recommendations and decisions. This course also provides students with the background needed to begin working in a marketing analytics position within a corporation, a consulting firm, or a marketing research firm. The course employs a combination of lectures, articles, and hands-on exercises. By the end of the course, you will be able to walk into any company and help make data-driven marketing decisions.

0302386

Product and Brand Management

3 CR

Prerequisite:

0302170 - Principles of Marketing

This course explores the practical aspects of managing products and building strong brands in the business world. It examines how to handle competition for both individual products and brands. For product management, two essential perspectives will be covered: how to compete effectively with existing products and how to create new products through innovation. In brand management, students will learn about the principles of branding, what makes up a brand, and how to measure its value. The course will also focus on the practical side of planning, implementing, and assessing branding strategies. This course provides students with valuable skills for navigating the marketing landscape and succeeding in the field of product and brand management.

0302387

Retail Management

3 CR

Prerequisite:

0302170 - Principles of Marketing

This course provides students with a comprehensive view of retail management and how to apply the main business and marketing concepts in a practical retail managerial context. The business and marketing environments are changing these days. Thus, marketing plans and business operations are changing accordingly. The successful business will know how to identify, adapt, and plan to respond to these changes with respect to its core competencies. This course will consider mainly the retail management concepts, theories, operations, retail business mix and strategy.