Mohamed Hilal Group is looking for university students to create an effective marketing campaign for the Khaltat perfume brand & Ana restaurant, with the aim of the campaign being increasing brand awareness and encouraging sales of both brands. MADA Competition will promote the campaigns across their social media and drive the University of Sharjah's position as a leading educational hub for future marketers.

The MADA competition aims to achieve several strategic objectives for the University of Sharjah, its students, and the MH Group. The MADA Competition is organized by the College of Business Administration and College of Fine Arts and Design in collaboration with Mohamed Hilal Group.

Objective 1

Inspire creativity in students and position the University of Sharjah as a leading marketing institution in the UAE.

Objective 2

Provide the University of Sharjah students with an opportunity to win a cash prize and hone their skills as marketers.

Objective 3

Increase engagement and interest of the University of Sharjah students in homegrown brands.