• The campaign should include:

1. Campaign objectives
2. Campaign strategy
3. Campaign key messaging
4. Tentative budget
5. Execution timeline
6. Social and on-ground tactics
7. 10 creative content (videos/stories/copy) pieces toVpromote the brands across digital platforms

The competition will have two phases.

• Phase 1

Teams of 4-6 members will prepare a marketing campaign for either Ana or Khaltat. Three teams/per brand will be nominated to win the "MADA" award based on their overall submission and will move forward to Phase 2 for a face off.

• Phase 2

The top three shortlisted teams/per brand from phase 1 will compete head to head to win one of the 3 prizes. MHG will allocate an additional sum for the teams to expand on their campaigns for the final stage.

Note:

All submissions presented in phase 1 will be eligible to win one or more of the individual creativity awards prizes regardless if their teams were shortlisted for the face-off phase or not.