The judges will evaluate each team's campaign based on the following criteria to determine the winners of the competition:

• Originality and creativity of the campaign idea.
• Feasibility and practicality of the campaign strategy.
• Alignment with the brand's values and messaging.
• Clarity and effectiveness of the campaign objectives
• Appropriateness of the budget and timeline.
• Quality and impact of the creative content pieces.
• Overall presentation and professionalism of the campaign materials.

Participants are strongly encouraged to carefully consider the above criteria to enhance their chances of success. Given the significance of the monetary awards, the competition judges may withhold selecting a winner if submitted reports or creative content do not meet the standard outlined in the judging criteria.

Latest update - October 3rd, 2023