Overview
Goals and Objectives
Our Team
Highlights
Publications
The Public Relations and National Communications Group was established in 2017. It has been practicing public relations and national communications for three decades, undergoing major transformations that may have never been witnessed before, and these transformations directly affected the traditional way in which practitioners decided how to manage public relations. Some of these transformations came from the academic disciplines of public relations, while others reflected and transformed the practice of public relations and national communication on the professional side. In the first case, practitioners discovered the difficulty in applying knowledge about transformations and developments in the academic aspect. In the second case, academics either criticize public relations in its aspect of practicing the profession or attempt to codify it scientifically.
Public relations (PR) is one of the most important communicative & administrative job in different organizations. The role of PR is recognized not only for organizations' level but also for national and international levels. In the UAE, the public relations sector grew 8% to reach AED 734 million in 2009, with an annual increase of 10.0%.
Conducting a number of scientific researches in order to provide a solid database in the field of PR & institutional communication.
The main objectives are:
- Reinforce scientific research in the field of public relations & institutional communication.
- Carry out field & theoretical studies in new research concentrations of public relations.
- Enhancing cooperative studies among researchers from different cultural environments
- Integrate graduate students into research work
- Direct research to serve the objectives of sustainable development in the country.
- Strengthening the partnership between the university and different institutions in the UAE.
- Practice of PR and institutional communication in government organizations in the UAE.
- Effectiveness of using e-government applications in the UAE.
- Corporate Social Responsibility in the UAE.
- Designing websites of governmental organizations in Sharjah: Excremental research
