The judges will evaluate each team's campaign based on the following criteria to determine which teams will be shortlisted for round 2:

a. Originality and creativity of the campaign idea.
b. Feasibility and practicality of the campaign strategy.
c. Alignment with the brand's values and messaging.
d. Clarity and effectiveness of the campaign objectives.
e. Innovative and engaging use of social and on-ground tactics.
f. Quality and impact of the creative content pieces.
g. Overall presentation and professionalism of the campaign materials.
h. Appropriateness of the budget and timeline.