Eligibility Criteria

a. All participants must be full-time students enrolled at a university based in the UAE.
b. All participants should be aged between 18-25 years and UAE residents.
c. Each entry must be submitted by a team of 3-6 students.
d. Teams must be formed prior to submitting an entry.
e. All entries must contain original content that is free from copyright infringement.
f. While students are encouraged to work independently, they may seek guidance and feedback from an academic advisor. However, academic advisors should not contribute to the creation of the campaign content.

Note: Participants who do not meet the criteria will be disqualified.