Marketing and Differentiation Award “MADA”
University of Sharjah
About Mohamed Hilal Group
MHG is a contemporary collection of progressive luxury brands, boutique retail, and e-commerce brought to life by profoundly passionate founders, employees, and partners.
Hilal Group began in 2001 as a foundation for the existing passion and obsession for perfumery. Today, they have over 120 shops in the GCC and continue to strive for innovation. Each brand is a new and creative expression of different facets of the mind, heart, and soul, bringing scents to life with high-quality, sensational top, middle, and base notes.
MHG’s mission is to create emotions that touch and scent 8 billion lives. This we achieve through our sensorial brands, inclusive culture and progressive thinking.
About College of Business Administration The UoS College of Business Administration (CoBA) was founded in 1997. It offers undergraduate programs with majors and minors in Management, Marketing, Human Resource Management, Supply Chain Management, Accounting, Economics, and Finance. CoBA also offers DBA, EMBA, MBA, and MSc in Business Analytics programs. In 2017, it obtained AACSB accreditation. In 2022, CoBA was ranked 2nd in the UAE and between 176–200 in Business- and Economics-related topics worldwide by Times Higher Education. CoBA’s EMBA program was ranked 2nd in the region in 2021.
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