Mass Media Group

Mass Media Group was established in 2018.The research group focuses on how the science of communication can impact and improve the performance of media and communication institutions in the UAE. The group involves 3 inter-related areas: 1) professional and ethical education & training of UAE journalists, 2) public relations and advertising status in the UAE with special emphasis on the part played by education in the rise and the development of this field in the UAE. While the topics seem diverse, they converge on the theme of relating the science of communication to the reality of the work place in the UAE. The research in question involves practical and field research based on what we consider as sound theory and concepts of analysis and interpretation. The purpose is to evaluate the state of media and communication practices and suggest ways to enhance and improve performance in line with scientific and universal standards in the field

• Understand and evaluate the state of professional and ethical knowledge and practices of the UAE Journalists
• Suggest ways to enhance the performance of UAE media institutions.
• Provide the necessary knowledge of the UAE media to many courses taught at the College.
• Get the view of the industry on public relations and advertising industry.
• Suggest a public relations and advertising curriculum that fits the need of the country
• Explore if there are similarities and differences (gaps) between educators and professionals on the education and the desired characteristics of the graduates.
• Identify the scientific criteria and the required forms and contents for web government communication in the emirates of Sharjah

The state and prospects of the professions of journalism and public relations in the UAE.