Degree Structure
College
Fine Arts and Design
Department
Applied Design
Level
Undergraduate
Study System
Courses
Total Credit Hours
129 Cr. Hrs.
Duration
4 Years
Intake
Fall and Spring
Language
English
Study Mode
Full Time
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Degree Overview
The Visual Communication Program (VC) advocates for interdisciplinary learning and teaching experience encouraging critical analysis, inquiry, self-directed and independent learning. It exposes students to the duality of communicative languages coupled with various representational skills, both digital and manual. The Program ensures students’ engagement in creative and innovative real and hypothetical projects emphasizing a systematic approach to visual communication. The curriculum is based on a mix of local and global practices with an emphasis on bilingual representation and a theoretical framework stemming from our students’ heritage and traditions.
It offers the skills and competencies needed for graduates to succeed as Visual Communication in the global economy and the ever-changing workplace environment. The program adopts creative processes from conception to dissemination that employ a range of tools and principles for application of the visual language across a number of media (print and digital); knowledge of time dimension, narrative, sound and interactivity are essential components of this process. It provides students with learning and teaching experiences that support creativity, innovation, critical analysis, inquiry, self-direction and independent learning, and is complemented with a well-resourced study environment.
The program in informed by the most recent standards (October 2009)set out by the National Association of Schools of Art and Design (NASAD).Consistent with NASAD guidelines, the primary and secondary areas of focus (graphic design and multimedia design) cover more than sixty-five percent of the course, with the remaining consisting of art and design history and contextual studies, plus compulsory general studies units some of them in the form of electives offered by the University of Sharjah to all undergraduate programs. The overview of each stage below, describes the scaffolding approach adopted in structuring the teaching and learning experience, leading in the latter stages towards more independent learning and refinement of professional practice.
What You Will Learn
Visual Communication graduates shall:
Engage in creative studio practice, knowledge of all aspects of communication design with an awareness of the cultural issues and contexts of local and global contemporary design.
Apply technical and technological knowledge to develop a concept within a context of research and intellectual pursuit applying various mediums.
Utilize appropriate digital technology in all phases of a project from concept through production.
Be able to think and apply independent learning skills and practices relevant to interdisciplinary research and studio practice, promoting critical thinking that encompasses cross-disciplinary concepts and cultural understanding.
Practice with confidence and self-direction, in a diverse work environment, problem solving, and professional attitudes guided by the profession’s ethical standards and valid judgement.
University Requirements
College Requirements
Degree Requirements
Course Description
Career Path
Graduates of the Visual Communication Program carve out professional trajectories in cultural institutions, print and digital media industries. Opportunities span freelance design, publishing, product design, campaigns and advertising, identity and brand development, illustration, typography, animation and video art, information design, as well as web and digital development.
How will you make an impact?
Every student’s journey at UoS and beyond is different, which is why our Career & Professional Development team provides personalized career resources to help students make an impact for years to come.
